#AWCchat

Home of #AWCchat on Twitter, where we talk about communications topics every Thursday

Archive for the tag “social media”

Summary transcript for 5 Sept 2013 #AWCchat: Better LinkedIn Company Pages

Thanks to everyone who participated in our 66th #AWCChat on Twitter, about building a stronger business presence on LinkedIn, with particular emphasis on Company (business) Pages.

Here is what we discussed:

1)  How many are currently active on LinkedIn (visit daily, participate in Groups, etc.)

2)  Tips for participating in LinkedIn Groups, thereby building your business network and getting more sales leads.

3)  Top 3 reasons for having a solid LinkedIn Company Page and resources for making yours better.

4)  Possible business goals for LinkedIn and what to measure for each.

5)  Homework! Write down 3 possible titles for your Products/Services tabs and 5 ideas for your next Company Page updates.

**  On our AWC Chirpstory channel – the summary transcript for the 5 Sept chat.

**  Chat schedule and topics for September 2013.

Thanks for your support of the AWC (Association for Women in Communications) community.

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Summary transcript for 1 August 2013 #AWCchat: B2B communications

Thanks to everyone who participated in our 62nd #AWCChat on Twitter, about B2B (business to business) communications and how they differ (or DO they?) from B2C (business to consumer.)

Here is what we discussed:

1)  Why is so much B2B content so boring….and what can we do about that?

2)  How can B2B communications strategies incorporate social media?

3)  What can you do starting today to liven up your B2B communications?

Don’t miss the helpful Resource links we tweeted, either (some say it’s their favorite part of the chats.) We featured DitchWitch and Dun & Bradstreet as B2B best practices examples.

**  On our AWC Chirpstory channel – the summary transcript for the 1 August chat.

**  Chat schedule and topics for August 2013

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 27 Sept 2012 #AWCchat: crisis communications

Thanks to everyone who participated in our 35th  #AWCChat on Twitter, about crisis communications, with guest hosts Christine Cox Reinauer (@crcpr21) and Andrea Schulle (@AndreaSchulle) from Andris Media (@AndrisMedia).

Five items were posted for discussion:

1)   Has anyone here ever been in (or “have a friend” who’s been in) a PR crisis position with a client?

2)   What’s the difference between a social media PR crisis & a general sort of crisis?

3)   What social media components need to be in place to avoid/address a PR crisis/disaster?

4)   What key lessons can we learn from past #SMflubs like Susan G. Komen vs. Planned Parenthood? 

5)   How to avoid this crisis problem: C-suite people are often not very good at media, but no one believes/wants to hear from “the PR weenie” in a crisis. Discuss.

Christine and Andrea also shared their Pinterest Board for PR flubs – http://pinterest.com/andreaschulle/pr-flubs/

**  On Chirpstory – the summary transcript for the 27 Sept chat on crisis communications.

The next chat is on Thursday, 4 October at 1130 am CST, about taking care of yourself so you can take care of your business.

**  Chat schedule and topics for October 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Chat topics, dates and times for September 2012

We’re excited to start our tenth month of #AWCchat:  a one-hour, weekly online chat on Twitter where we discuss a variety of communications-related topics.

Nope, you do not have to be an AWC (Association for Women in Communications) member or a woman to participate.

The chat is held weekly, for one hour, 11:30 a.m. – 12:30 p.m. CST (Central Standard Time) on Thursdays. There will usually be a transcript on our Chirpstory channel if you can’t make it.

Here is a helpful post on how to participate in a Twitter chat, by Lisa Barone. Here’s the plan:

Schedule/Topics September 2012

    • Thursday, September 6  –  Building your online toolbox of software and apps to manage social media
    • Thursday, September 13  –  Does a résumé still matter? Hiring Smackdown!
    • Thursday, September 20  –  How to get a decent-paying, relevant job with a communications degree
    • Thursday, September 27  –  Crisis Communications: Do It Better!  with guest host Christine Cox Reinauer of Andris Media Group and PR Soup (she’s @crcpr21 on Twitter)

Please follow @AWCchat on Twitter, and tweet us any other topic ideas you have. We look forward to seeing you at one or all of the chat sessions.

Thanks very much for your support of the AWC – where we “get” communications integration thanks to our diverse and talented membership!

Summary transcript for 19 April 2012 #AWCchat: social photography

Thanks to everyone who participated in our eighteenth #AWCChat on Twitter, on the topic of how to harness the communications power of social photography like Pinterest, Instagram and photos on Facebook.

Four questions were up for discussion:

1)   Social photography is visual communications. How can you integrate that into your overall communications strategy?

2)  Data shows that photo updates on Facebook get the most interaction. How can communicators take advantage of that?

3)   The Pinterest digital bulletin board service has taken off like crazy, but….are you worried about copyright issues?

4)   What are some tips you’ve learned for sharing photos from mobile devices? Do you use Instagram or other editing?

**  On Chirpstory – the summary transcript for 19 April chat on social photography.

The next chat is on Thursday, 26 April, and it’s an “App Party!”

We’ll talk about personalizing your communications technology with the best personal and professional apps, so be ready to tell us about your favorites.

**  Chat schedule and topics for April 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Chat topics, dates and times for April 2012

We’re excited to start our fifth month of #AWCchat:  a one-hour, weekly online chat on Twitter where we discuss a variety of communications-related topics.

Nope, you do not have to be an AWC (Association for Women in Communications) member or a woman to participate….

The chat is held weekly, for one hour, 11:30 a.m. – 12:30 p.m. CST (Central Standard Time) on Thursdays.

There will usually be a transcript on our Chirpstory channel if you can’t make it.

Here is a helpful post on how to participate in a Twitter chat, by Lisa Barone of Outspoken Media.

Here’s the plan:

Schedule/Topics April 2012

    • Thursday, April 5  –  No chat
    • Thursday, April 12  –   “Sharpening the Saw” – health and fitness in your communications career
    • Thursday, April 19  –  How can you harness the communications power of social photography like Pinterest, Instagram, Flickr and photos on Facebook?
    • Thursday, April 26 – Personalizing communications technology with the best personal and professional apps

Please follow @AWCchat on Twitter, tweet us any other topic ideas you have and we look forward to seeing you at one or all of the chat sessions.

Thanks very much for your support of the AWC – where we “get” communications integration thanks to our diverse and talented membership!

Summary transcript for 16 Feb 2012 #AWCchat: social media ROI

Thanks to everyone who participated in our eleventh #AWCChat on Twitter, on the topic of social media ROI (Return on Investment.)

There were four questions for discussion during this chat:

1)   To measure ROI, you must know what you want to achieve with your investment (of time or money or both.) Name some goals that social media can achieve.

2)   Let’s say you decide that your goal with social media is “brand awareness.” What can you measure to see if it’s working?

3)   Let’s say you decide on “community-building” as your social media investment goal. How do you measure success in that?

4)   Gary Vaynerchuk (@garyvee) famously ranted about ROI – “What’s the ROI of your mother?!”  Is social media immeasurable but still worth it?

Additional resource links from the chat included lots of measurement information and an ebook…. and thanks, Katie D. Paine, measurement expert, for dropping into the chat!

**  On Chirpstory – the summary transcript for 16 Feb chat on s0cial media ROI.

The next #AWCChat is scheduled for 23 February 2012, on the topic of organizing your office space/work space.

**  Chat schedule and topics for February 2012

**  Chat schedule and topics for March 2012 coming soon!

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 8 Dec 2011 #AWCChat

Thanks to everyone who participated in our first-ever #AWCChat on Twitter.

There were four questions for discussion during this chat:

1) Are social communications/social media another channel, like TV or radio, or is it a change agent for ALL channels?

2) What’s the very first question you’d ask when deciding how social fits into your comms strategy?

3) In your organization/company, who “owns” social communications (or is that even possible?)

4) What are some metrics you use to see if your social communications are an effective part of your overall strategy?

**  On Chirpstory – the summary transcript for 8 Dec chat on social communications integration.

The next #AWCChat is scheduled for 15 December 2011, on the topic of mobile-friendly communications.

**  Chat schedule and topics for December 2011.

Ready to launch: time, dates and chat topics for December 2011

Ready to talk about being a better communicator?

We are, too!

It’s time to launch #AWCchat:  a one-hour, weekly online chat on Twitter where we discuss a variety of communications-related topics.

Here is a helpful post on how to participate in a Twitter chat, by Lisa Barone of Outspoken Media.

After taking a poll on our AWC National Headquarters Facebook Page, we’ve set a time of 11:30 a.m. – 12:30 p.m. CST (Central Standard Time) on Thursdays for our chat.

There will usually be a transcript if you can’t make it (and if the technology cooperates.)

And, no, you do not have to be an AWC member or a woman to participate….

Schedule/Topics December 2011

  • Thursday, December 8  —  Integrating Social Media Into Your Overall Communications Strategy
  • Thursday, December 15  —  Mobile: How Can You Make Your Communications Mobile-Friendly?
  • Thursday, December 22  —  How Can You Communicate Excitement for Your Special Event, Conference or Festival?
  • Thursday, December 29  —  Video: Getting Started, and Getting Better at Visual Communication

Now, go follow @AWCchat on Twitter, tweet us any other topic ideas you have and we look forward to seeing you at our very first chat on December 8.

Thanks very much!

Welcome to the home of #AWCchat

Hi folks!

This is the home of the new #AWCchat on Twitter, where we’ll be discussing communications-related topics every week, on Thursdays, 1130 am – 1230 pm CST.

You do not have to be a woman or an AWC (Association for Women in Communications)  member to participate;  just be interested in how to be a better communicator.

#AWCchat is run by Sheila Scarborough, a member of the AWC National Board of Directors and National Tech Committee.  She’s @SheilaS on Twitter.

You can find AWC Headquarters on Twitter at @AWCConnect – give ’em a follow!

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