Summary transcript for 8 Dec 2011 #AWCChat

Thanks to everyone who participated in our first-ever #AWCChat on Twitter.

There were four questions for discussion during this chat:

1) Are social communications/social media another channel, like TV or radio, or is it a change agent for ALL channels?

2) What’s the very first question you’d ask when deciding how social fits into your comms strategy?

3) In your organization/company, who “owns” social communications (or is that even possible?)

4) What are some metrics you use to see if your social communications are an effective part of your overall strategy?

**  On Chirpstory – the summary transcript for 8 Dec chat on social communications integration.

The next #AWCChat is scheduled for 15 December 2011, on the topic of mobile-friendly communications.

**  Chat schedule and topics for December 2011.

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