Summary transcript for 11 April 2013 #AWCchat: Blurred lines between PR, marketing and advertising
Thanks to everyone who participated in our 51st #AWCChat on Twitter about today’s convergence of PR, marketing and advertising, and what that means for professional communicators.
There were only two questions posed, but a lot of discussion flowed from them….
1) Defining terms as they are understood today: what really IS the big difference between PR and marketing? Or is there one, in reality?
2) Sponsored content = content you pay for that looks “real” (if it’s done well.) How can you avoid the landmines inherent in creating it?
Some top-notch resource links shared in this chat, too!
** On Chirpstory – the summary transcript for the 11 April chat.
Thanks for your support of the AWC (Association for Women in Communications) community.