#AWCchat

Home of #AWCchat on Twitter, where we talk about communications topics every Thursday

Summary transcript for 11 April 2013 #AWCchat: Blurred lines between PR, marketing and advertising

Thanks to everyone who participated in our 51st #AWCChat on Twitter about today’s convergence of PR, marketing and advertising, and what that means for professional communicators.

There were only two questions posed, but a lot of discussion flowed from them….

1)  Defining terms as they are understood today: what really IS the big difference between PR and marketing? Or is there one, in reality?

2)  Sponsored content = content you pay for that looks “real” (if it’s done well.) How can you avoid the landmines inherent in creating it?

Some top-notch resource links shared in this chat, too!

**  On Chirpstory – the summary transcript for the 11 April chat.

**  Chat schedule and topics for April 2013.

Thanks for your support of the AWC (Association for Women in Communications) community.

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