Summary transcript for 16 Feb 2012 #AWCchat: social media ROI

Thanks to everyone who participated in our eleventh #AWCChat on Twitter, on the topic of social media ROI (Return on Investment.)

There were four questions for discussion during this chat:

1)   To measure ROI, you must know what you want to achieve with your investment (of time or money or both.) Name some goals that social media can achieve.

2)   Let’s say you decide that your goal with social media is “brand awareness.” What can you measure to see if it’s working?

3)   Let’s say you decide on “community-building” as your social media investment goal. How do you measure success in that?

4)   Gary Vaynerchuk (@garyvee) famously ranted about ROI – “What’s the ROI of your mother?!”  Is social media immeasurable but still worth it?

Additional resource links from the chat included lots of measurement information and an ebook…. and thanks, Katie D. Paine, measurement expert, for dropping into the chat!

**  On Chirpstory – the summary transcript for 16 Feb chat on s0cial media ROI.

The next #AWCChat is scheduled for 23 February 2012, on the topic of organizing your office space/work space.

**  Chat schedule and topics for February 2012

**  Chat schedule and topics for March 2012 coming soon!

Thanks for your support of the AWC (Association for Women in Communications) community.