#AWCchat

Home of #AWCchat on Twitter, where we talk about communications topics every Thursday

Archive for the tag “content”

Summary transcript for 1 August 2013 #AWCchat: B2B communications

Thanks to everyone who participated in our 62nd #AWCChat on Twitter, about B2B (business to business) communications and how they differ (or DO they?) from B2C (business to consumer.)

Here is what we discussed:

1)  Why is so much B2B content so boring….and what can we do about that?

2)  How can B2B communications strategies incorporate social media?

3)  What can you do starting today to liven up your B2B communications?

Don’t miss the helpful Resource links we tweeted, either (some say it’s their favorite part of the chats.) We featured DitchWitch and Dun & Bradstreet as B2B best practices examples.

**  On our AWC Chirpstory channel – the summary transcript for the 1 August chat.

**  Chat schedule and topics for August 2013

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 11 April 2013 #AWCchat: Blurred lines between PR, marketing and advertising

Thanks to everyone who participated in our 51st #AWCChat on Twitter about today’s convergence of PR, marketing and advertising, and what that means for professional communicators.

There were only two questions posed, but a lot of discussion flowed from them….

1)  Defining terms as they are understood today: what really IS the big difference between PR and marketing? Or is there one, in reality?

2)  Sponsored content = content you pay for that looks “real” (if it’s done well.) How can you avoid the landmines inherent in creating it?

Some top-notch resource links shared in this chat, too!

**  On Chirpstory – the summary transcript for the 11 April chat.

**  Chat schedule and topics for April 2013.

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcripts for 16 Aug and 23 Aug #awcchat events

Thanks to everyone who participated in our 29th and 30th #AWCChats on Twitter, about video content creation and decision-making.

We had some problems with getting full transcripts for each, but wanted to try to stay caught up anyway, so here they are:

**  16 August, guest host Lisa Angle from Ninety Degrees Media on video content creation (partial transcript) - http://chirpstory.com/li/19579

**  23 August, on decision-making and clarity using Suzy Welch’s 10-10-10 concept as a template - http://chirpstory.com/li/19578

The next chat is on Thursday, 30 August, with guest host Jan Gunter (@JanGunter) from Ronald McDonald House Charities of Austin and Central Texas, on how to juggle it all as a nonprofit “Jill of All Trades” communicator.

**  Chat schedule and topics for August 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 15 March 2012 #AWCchat: editorial calendars

Thanks to everyone who participated in our fourteenth #AWCChat on Twitter, on the topic of creating editorial calendars that work for online content creation (like blogs and Facebook Pages.)  Our guest host was National Board of Directors member Aliah Davis-McHenry – she’s @AliahPR on Twitter.

Four questions were up for discussion:

1)   What are some initial steps to set up an editorial calendar that supports your overall communications strategy/goals?

2) Are there “low-hanging fruit” online content topics that can help busy communications professionals get started on their editorial calendar?

3)   Let’s talk tools. What services/software can we use to set up and run our calendar? How about for multi-author planning?

4)   How is an editorial calendar for online content significantly different than one for print?

**  On Chirpstory – the summary transcript for 15 March chat on editorial calendars.

The next #awcchat is scheduled for Thursday, 22 March 2012, on successful internships – being an intern and hiring an intern. Our guest host is PR and marketing strategist Jane Baxter Lynn - she is @JBLStrat on Twitter.

**  Chat schedule and topics for March 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

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