Summary transcript for 15 March 2012 #AWCchat: editorial calendars

Thanks to everyone who participated in our fourteenth #AWCChat on Twitter, on the topic of creating editorial calendars that work for online content creation (like blogs and Facebook Pages.)  Our guest host was National Board of Directors member Aliah Davis-McHenry – she’s @AliahPR on Twitter.

Four questions were up for discussion:

1)   What are some initial steps to set up an editorial calendar that supports your overall communications strategy/goals?

2) Are there “low-hanging fruit” online content topics that can help busy communications professionals get started on their editorial calendar?

3)   Let’s talk tools. What services/software can we use to set up and run our calendar? How about for multi-author planning?

4)   How is an editorial calendar for online content significantly different than one for print?

**  On Chirpstory – the summary transcript for 15 March chat on editorial calendars.

The next #awcchat is scheduled for Thursday, 22 March 2012, on successful internships – being an intern and hiring an intern. Our guest host is PR and marketing strategist Jane Baxter Lynn - she is @JBLStrat on Twitter.

**  Chat schedule and topics for March 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 1 March 2012 #AWCchat: getting sponsorships

Thanks to everyone who participated in our thirteenth #AWCChat on Twitter, on the topic of getting sponsorships.

Four questions were up for discussion:

1)   What are some key aspects of a persuasive initial pitch to prospective sponsors for an event?

2)   Real-world example: if AWC Headquarters had a webinar sponsor, we could make all AWC webinars free to members. How would a sponsor package for a webinar series be different than one for an event?

3)   Let’s talk about getting personal sponsorship (to attend a conference, for example.) Any differences from event sponsorship?

4)   What are some unique sponsor arrangements that sound appealing to you?

**  On Chirpstory – the summary transcript for 1 March chat on how to succeed in getting sponsorships.

We won’t have a chat on March 8, during the SXSWi (South by Southwest Interactive) tech conference, so the next #awcchat is scheduled for 15 March 2012, on the topic of creating an editorial calendar for online content like blogs and Facebook.

**  Chat schedule and topics for March 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Chat topics, dates and times for March 2012

We’re excited to start our fourth month of #AWCchat:  a one-hour, weekly online chat on Twitter where we discuss a variety of communications-related topics.

Nope, you do not have to be an AWC member or a woman to participate….

The chat is held weekly, for one hour, 11:30 a.m. – 12:30 p.m. CST (Central Standard Time) on Thursdays.

There will usually be a transcript on our Chirpstory channel if you can’t make it.

Here is a helpful post on how to participate in a Twitter chat, by Lisa Barone of Outspoken Media.

Here’s the plan:

Schedule/Topics March 2012

• Thursday, March 1  -  Help, we can’t pay for this!  Getting sponsorships for your events or projects
• Thursday, March 8  -  No chat – busy at the SXSWi (South by Southwest Interactive) tech conference (info we pick up will be included in the 15 May 2012 “Ear To the Geek Ground” tech update AWC webinar)
• Thursday, March 15  -  Build a better blog or Facebook Page with an editorial calendar for online content, with guest host Aliah Davis-McHenry
• Thursday, March 22  -  Success with an intern: it’s a two-way street, with guest host Jane Baxter Lynn
• Thursday, March 29 – More effective networking, with Patti DeNucci

(Patti can’t make it but we’ll talk about networking anyway!)

Please follow @AWCchat on Twitter, tweet us any other topic ideas you have and we look forward to seeing you at one or all of the chat sessions.

Thanks very much for your support of the AWC (Association for Women in Communications) community – where we “get” communications integration thanks to our diverse and talented membership!

Summary transcript for 23 Feb 2012 #AWCchat: organizing your office

Thanks to everyone who participated in our twelfth #AWCChat on Twitter, on the topic of organizing your office and/or work space.

This chat was different than our usual format of four questions – we asked for people’s problems and then tried to solve them, or point them to good resources.  Most discussion centered around:

1)   Help for the “stackers” and their piles

2)   Pinterest boards that inspire organizing ideas

3)   Why “admin time” is key to sticking with any organizational effort

4)   Focus on the 6 Most Important Things every day

5)   Email management tips for that magical IN Box Zero

**  On Chirpstory – the summary transcript for 23 Feb chat on organizing your office (and work.)

The next #AWCChat is scheduled for 1 March 2012, on the topic of getting sponsorships for your event or project.

**  Chat schedule and topics for March 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 16 Feb 2012 #AWCchat: social media ROI

Thanks to everyone who participated in our eleventh #AWCChat on Twitter, on the topic of social media ROI (Return on Investment.)

There were four questions for discussion during this chat:

1)   To measure ROI, you must know what you want to achieve with your investment (of time or money or both.) Name some goals that social media can achieve.

2)   Let’s say you decide that your goal with social media is “brand awareness.” What can you measure to see if it’s working?

3)   Let’s say you decide on “community-building” as your social media investment goal. How do you measure success in that?

4)   Gary Vaynerchuk (@garyvee) famously ranted about ROI – “What’s the ROI of your mother?!”  Is social media immeasurable but still worth it?

Additional resource links from the chat included lots of measurement information and an ebook…. and thanks, Katie D. Paine, measurement expert, for dropping into the chat!

**  On Chirpstory – the summary transcript for 16 Feb chat on s0cial media ROI.

The next #AWCChat is scheduled for 23 February 2012, on the topic of organizing your office space/work space.

**  Chat schedule and topics for February 2012

**  Chat schedule and topics for March 2012 coming soon!

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 9 Feb 2012 #AWCchat: resumes and CVs

Thanks to everyone who participated in our tenth #AWCChat on Twitter, on the topic of whether resumes and CVs are still relevant.

There were four questions for discussion during this chat:

1)   Can a detailed LinkedIn profile substitute for a resume or CV? Why or why not?

2)   If we have to have a resume/CV, what tips can you share about keywords, terminology and resume scanners?

3)   What do you think about video resumes/CVs? Great idea, terrifying idea, or what?

4)   Since statistics show that referrals are the main way to get a job, how can your resume help with referrals?

Additional resource links from the chat included how to build a resume from a LinkedIn profile, and a sample video resume.

**  On Chirpstory – the summary transcript for 9 Feb chat on resumes and CVs.

The next #AWCChat is scheduled for 16 February 2012, on the topic of social media ROI.

**  Chat schedule and topics for February 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 2 Feb 2012 #AWCchat: mentoring

Thanks to everyone who participated in our ninth #AWCChat on Twitter, on the topic of mentoring.

There were four questions for discussion during this chat:

1)   If you’re new to a field or are considering a career change, how can you find a mentor in the new field BEFORE you start working in it?

2)   If you are or have been a mentor, how would you like to be asked/approached to work with someone?

3)   Should women mentor each other more?

4)   Are social media platforms like Twitter and Facebook appropriate for approaching possible mentors? How about LikedIn?

Additional resource links were included in the chat.

**  On Chirpstory – the summary transcript for 2 Feb chat on mentoring.

The next #AWCChat is scheduled for 9 February 2012, on the topic of whether you still need a resume or CV in 2012.

**  Chat schedule and topics for February 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Chat topics, dates and times for February 2012

We’re excited to start our third month of #AWCchat:  a one-hour, weekly online chat on Twitter where we discuss a variety of communications-related topics.

Nope, you do not have to be an AWC member or a woman to participate….

The chat is held weekly, for one hour, 11:30 a.m. – 12:30 p.m. CST (Central Standard Time) on Thursdays.

There will usually be a transcript on our Chirpstory channel if you can’t make it.

Here is a helpful post on how to participate in a Twitter chat, by Lisa Barone of Outspoken Media.

Here’s the plan:

Schedule/Topics February 2012

• Thursday, February 2  -  Mentoring: How to Get It, How to Be One
• Thursday, February 9  -  Does Anyone Really Still Need a Résumé or a CV in 2012?
• Thursday, February 16  -  Proving the Value of Social Media to Your Business, aka the ROI Question
• Thursday, February 23  -  Organizing Yourself and Your Office For Better Productivity

Please follow @AWCchat on Twitter, tweet us any other topic ideas you have and we look forward to seeing you at one or all of the chat sessions.

Thanks very much for your support of the AWC (Association for Women in Communications) community – where we “get” communications integration thanks to our diverse and talented membership!

Summary transcript for 26 Jan 2012 #AWCchat: successful freelancing

Thanks to everyone who participated in our eighth #AWCChat on Twitter….it was one of our best chats yet!  Don’t forget that we also kick off the 2012 AWC Freelance February webinar series on Feb 7, 2012 with writer, editor, researcher and author Liz Carmack.

There were four questions for discussion during this chat:

1)   What are the top concerns you have about becoming a freelance communicator, if you aren’t one already? Let’s add that if you are a freelancer now, what DID concern you (and were you right to worry?)

2)   No cube, but now what? Where is your “office” as a freelancer, and why do you like it that way?

3)   Let’s talk pricing. Per hour, per word don’t always work. How do you set your prices? (Great discussion on this topic.)

4)   Where and how can you find new clients? (we crowdsourced this question.)

Additional resource links during the chat include freelance job boards, decluttering a home office and how to think through pricing your services.

**  On Chirpstory – the summary transcript for 26 Jan chat on successful freelancing.

The next #AWCChat is scheduled for 2 February 2012, on the topic of mentoring – get one, be one.

**  Chat schedule and topics for February 2012

Thanks for your support of the AWC (Association for Women in Communications) community.

Summary transcript for 19 Jan 2012 #AWCchat: web accessibility

Thanks to everyone who participated in our seventh #AWCChat on Twitter.

Our guest host was Glenda Watson Hyatt; she is a web accessibility expert and is also known as the Left Thumb Blogger. Glenda has cerebral palsy but never lets that stop her from anything.  We also enjoyed her blog post afterwards – Behind the Scenes of a Tweetchat.

There were four questions for discussion during this chat:

1)   How do you know if your website is accessible to those with disabilities?

2)   Who sets the rules for web accessibility and where are they found?

3)   What is the business case for paying more attention to accessibility? Why does it really matter?

4)   What is one thing that people can start doing TODAY to make their site more accessible?

We tweeted lots of additional resources during the chat, so don’t miss taking a look at the transcript, and connect with Glenda on Twitter at @GlendaWH.

**  On Chirpstory – the summary transcript for 19 Jan chat on web accessibility.

The next #AWCChat is scheduled for 26 January 2012, on making the jump to being a freelance communicator.

**  Chat schedule and topics for January 2012

Thanks for your support of the AWC (Association for Women in Communications) community.